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ART DIRECTION AND GRAPHIC DESIGN BY ALICIA NESS
Client: Made from Dirt
Goal: Elevate previous product branding to a more upscale consumer.
Target Market: Adults, 18-45 years.
Results: I translated the brand’s clean, minimalist identity into vibrant, cost-effective packaging for a line of push tubes spanning four SKUs. By leveraging three-color printing, I balanced bold visuals with budget-conscious solutions, reflecting both the product's simplicity and clean ingredients. For the packing material, the choice of recycled kraft paper tubes and biodegradable mylar bags were used to keep with the brand's eco-conscious focus.
Goal: Elevate previous product branding to a more upscale consumer.
Target Market: Adults, 18-45 years.
Results: I translated the brand’s clean, minimalist identity into vibrant, cost-effective packaging for a line of push tubes spanning four SKUs. By leveraging three-color printing, I balanced bold visuals with budget-conscious solutions, reflecting both the product's simplicity and clean ingredients. For the packing material, the choice of recycled kraft paper tubes and biodegradable mylar bags were used to keep with the brand's eco-conscious focus.
Take a peek at some stunning lifestyle shots captured by Made From Dirt, showcasing their awesome push tubes!
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