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ART DIRECTION BY ALICIA NESS
GRAPHIC DESIGN BY DARREN RAMIREZ
Client: Budweiser
Goal: Reinforce brand identity at summer series events.
Target Market: Adults, 21-45 years.
Results: Working alongside the graphic designer Darren Ramirez I lead the creative ideation for the concepts for this series. Using the iconic shape of the bowtie logo shape I took items already used at their events and enhanced them to create a more branded environment.
Goal: Reinforce brand identity at summer series events.
Target Market: Adults, 21-45 years.
Results: Working alongside the graphic designer Darren Ramirez I lead the creative ideation for the concepts for this series. Using the iconic shape of the bowtie logo shape I took items already used at their events and enhanced them to create a more branded environment.
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