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ART DIRECTION AND GRAPHIC DESIGN BY ALICIA NESS
Client: Hornitos
Goal: Enhance on-premise marketing for tequila tasting.
Target Market: Adults, 21+ years.
Results: To reinforce Hornitos' slogan, "A Shot Worth Taking," this bar tap was designed for gastropubs to elevate on-premise marketing. The tap handle enhances brand visibility, differentiates brand identity in competitive spaces, and influences customer choices.
Goal: Enhance on-premise marketing for tequila tasting.
Target Market: Adults, 21+ years.
Results: To reinforce Hornitos' slogan, "A Shot Worth Taking," this bar tap was designed for gastropubs to elevate on-premise marketing. The tap handle enhances brand visibility, differentiates brand identity in competitive spaces, and influences customer choices.
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