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ART DIRECTION AND GRAPHIC DESIGN BY ALICIA NESS
Client: Courvoisier
Goal: Promote brand identity through wearable items for summer.
Target Market: Adults, 28-43 years old.
Results: Utilizing insights from TrendWatching and Google Trends, I identified the season’s most sought-after wearable item. Aligning with Courvoisier's brand guidelines, I developed a refined tone-on-tone design for understated branding, complemented by a striking logo on the strings to appeal to millennial audiences and position the brand as a lifestyle icon. By incorporating advanced decorative techniques and repurposed canvas materials, I transformed the product into a premium, eco-conscious offering.
Goal: Promote brand identity through wearable items for summer.
Target Market: Adults, 28-43 years old.
Results: Utilizing insights from TrendWatching and Google Trends, I identified the season’s most sought-after wearable item. Aligning with Courvoisier's brand guidelines, I developed a refined tone-on-tone design for understated branding, complemented by a striking logo on the strings to appeal to millennial audiences and position the brand as a lifestyle icon. By incorporating advanced decorative techniques and repurposed canvas materials, I transformed the product into a premium, eco-conscious offering.
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