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ART DIRECTION AND GRAPHIC DESIGN BY ALICIA NESS
Client: City Global
Goal: Create a visual identity communicating the brand’s upscale mission and values.
Results: City Global’s logo features a triangle as a central graphic element in both the emblem and wordmark. I utilized dynamic, abstract triangular forms to represent the brand’s core values: innovation, strength, and modernity. This design approach aligns with City Global’s forward-thinking identity and commitment to progress. At trade shows and expos, prospective clients frequently noted the quality of the materials and the strength of the branding.
Goal: Create a visual identity communicating the brand’s upscale mission and values.
Results: City Global’s logo features a triangle as a central graphic element in both the emblem and wordmark. I utilized dynamic, abstract triangular forms to represent the brand’s core values: innovation, strength, and modernity. This design approach aligns with City Global’s forward-thinking identity and commitment to progress. At trade shows and expos, prospective clients frequently noted the quality of the materials and the strength of the branding.
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