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I’m an Art Director who lives at the intersection of strategy and storytelling. For 10+ years, I’ve helped brands in lifestyle, beauty, and beyond turn ideas into visuals people actually remember. I lead with creativity, collaborate with heart, and never settle for design that doesn’t spark a reaction.
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CASE STUDIES
Explore snapshots of how I bring designs to life through creative collaborations with some of my favorite brands.
PRODUCT DEVELOPMENT
DESIGN YOU CAN HOLD
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LOOKS STYLED TO SELL
Curated collection of merchandising moments designed to captivate, convert, and elevate the shelf presence of every brand.
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TESTIMONIALS
"Alicia’s leadership has strengthened collaboration between our international sourcing and design teams, streamlining workflows and production time turnarounds"
Jenny Mae 杨运梅
Global Sourcing Director
City Global
Global Sourcing Director
City Global
“Alicia is an incredible outside-the-box thinker that has consistently impressed me with her design ingenuity and approach. She's a reliable and committed worker that can be trusted to bring her passion and personality to all of her digital, experiential, and print designs.”
Leslie Hanson
Senior Art Director
Bombas
Senior Art Director
Bombas
"Alicia led the development of the training program for all production artists at Coloredge, demonstrating a clear and insightful understanding of new recruits' needs. Her efforts fostered an environment where designers could seamlessly integrate into the company’s processes, enhancing team productivity and cohesion.”
Bicna Bagheri
Production Artist Director
Duggal Visual Solutions
Production Artist Director
Duggal Visual Solutions
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EXPERIENCE OVERVIEW
- Creative Problem-Solving
- Budget Allocation
- Concept Development
- Brand Strategy
- Team Leadership
- Visual Storytelling
- Sustainability Solutions
- Adobe Creative Cloud
- Microsoft 365 (Office)
- Salesforce
- ClickUp
CITY GLOBAL
2018-2024
Art Director & Graphic Designer
2018-2024
Art Director & Graphic Designer
COLOREDGE
2016-2018
Lead Production Artist
2016-2018
Lead Production Artist
ZEVIA SODA
2014-2016
Graphic Designer
2014-2016
Graphic Designer
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